Website Structure in the Digital Skills User Experience by Accenture

I learned these ideas from the Digital Skills User Experience course by Accenture, which explains how a strong site structure and thoughtful visual design can make digital experiences clearer, smoother, and more enjoyable for users. This part of the course focuses on how information architecture and visual choices shape the way people move through a website.

Structuring a Website

A website’s structure plays a major role in how users experience it. Information architecture refers to how the content of a site is organized and how users move from one place to another. A clear structure makes it easier for people to find what they need without feeling lost or frustrated.

One important step is organizing content into meaningful groups. Designers often use cards or notes to move ideas around until the structure makes sense. Labelling is another key part. Words and icons must feel familiar and easy to understand for the intended users. Navigation and signposting guide people through the site, helping them know where they are and where they can go next. Search tools and clear categories also make browsing easier.


Personalisation can improve the experience as well. Websites that show recommendations based on someone’s interests or past activity feel more relevant and helpful. After planning a first version of the structure, it is important to test it. What seems clear to one person might be confusing to another. Simple activities such as card sorting help reveal how different people understand categories and labels. These insights help refine the structure so it works for a wider range of users.

Using Visual Design

Visual design can make a website easier to understand and more enjoyable to use. Moodboards help designers collect ideas and develop a shared direction for colours, imagery, and overall style. They turn abstract ideas into something visual that a team can discuss and build on.


Colour choices matter because they influence mood and behaviour, and the meaning of colours can change between cultures. Designers need to make sure the colours fit the site’s purpose and work well for the intended audience. Accessibility is also essential. Some people see colours differently, so designs should avoid colours that are too similar and maintain strong contrast. Using complementary colours, mixing warm and cool tones, or applying monochrome palettes can help create a balanced and readable design.

My Opinion

I like writing my university essays in a simpler and more accessible way so my classmates and other students can understand the material more easily. I used to rewrite everything like this when studying for finals, and now I share those reviews on my blog to help others too.

As I continue learning from the Digital Skills User Experience course by Accenture, I am also trying to improve my own website. I am exploring how to structure my pages better, how to choose colours that match my audience, and how to make the whole experience clearer and more enjoyable for readers. I want this blog to reach more people and become a small space where students can benefit from the things I learn and share.